Securing Your Website Can Now Boost Your Rankings On Google

Posted by on Feb 24, 2015 in Google, Security, SEO | No Comments

Google revealed that they are now using SSL/HTTPS as a ranking indicator in their search algorithm. Google stated that it’s only a very lightweight signal — affecting less than 1% of global queries, and carrying less weight than other signals such as high-quality content. Yet as time goes on, Google might decide to strengthen it, and […]

How to Hire a Freelance Creative

Posted by on Feb 18, 2015 in freelancers, Hiring Process | No Comments

So you want to hire a creative? Well, I can tell you from experience it can be a difficult task… and by difficult, I’m talking about passing a kidney stone. I have had 3 in my lifetime, and they easily equate to the pain of working with the wrong person. Over time, Kodis has developed […]

Our Great Redbox Idea (#redboxfail)

Posted by on Feb 10, 2015 in Case Studies, Ideation, Perception, Strategy | 2 Comments

Ideation is an important part of what we do as an agency. Taken literally, ideation is “the formation of ideas,” but at Kodis it is something much more. The way we approach problems and implement solutions is displayed in all the work we do, and cannot be separated from any project on which we work. […]

The client thinks you’re a tool!

To clarify, when I say tool, I’m not talking about you being an idiot. I mean an actual physical tool (like a screwdriver, or a hammer).  The reason they think you’re a tool is based on their perception of you or your brand. Perception affects who will talk to you, how much you will be […]