Our Great Redbox Idea (#redboxfail)

Posted by on Feb 10, 2015 in Case Studies, Ideation, Perception, Strategy | 2 Comments

Ideation is an important part of what we do as an agency. Taken literally, ideation is “the formation of ideas,” but at Kodis it is something much more. The way we approach problems and implement solutions is displayed in all the work we do, and cannot be separated from any project on which we work. […]

The client thinks you’re a tool!

To clarify, when I say tool, I’m not talking about you being an idiot. I mean an actual physical tool (like a screwdriver, or a hammer).  The reason they think you’re a tool is based on their perception of you or your brand. Perception affects who will talk to you, how much you will be […]